Google Ads 2024 Complete Mastery: Basic To Advanced

Course Overview :

This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, optimize, and report on those campaigns with Google Ads.

In this course, you will implement Google Ads and create ad campaigns to target specific audiences with advanced Google Ads features. You will then analyse and optimize campaign performance. In this course, you will:

• Create a Google Ads account.
• Create ad campaigns.
• Optimize keywords.
• Write ads in Google Ads.
• Analyze and report campaign performance.
• Manage bidding and budgets.
• Configure language and location targeting.
• Enhance campaigns with ad extensions.
• Create a Display Network campaign.
• Implement advanced Google Ads features.
• Measure campaign performance.
• Optimize Google Ads campaigns for conversions.
• Optimize campaigns.
• Manage ads with Google Ads Editor.
• Utilize Google Ads Manager accounts and the Google Ads API.

Course Description :

Without the tools and skills required to manage your own successful Google Ads campaign, you are going to continue to lose customers to your competition. This course shows you how to create, develop and optimize a professional Google Ads campaign that sends high-quality traffic to your website around the clock.

We explain how to set up your Google AdWords account from scratch and explore the theory behind successful online advertising. We study topics like keywords and their use and demonstrate how to set up conversion tracking and track phone calls from your website.

We show you how to take advantage of competitor reports and customer data in your campaigns. We then cover how to write and ‘A/B test’ your ads, which can increase ‘quality score’ and decrease costs per click. The course establishes how to understand your customers from a psychological level to drive traffic and sales.

This course walks you step-by-step through the most important aspects of Google AdWords. We help you find the fun in using Google Ads while making use of its enormous reach and capabilities. The internet bombards people with information, so it takes ability and knowledge of the flow of data behind the scenes to cut through the clutter and reach customers - so sign up for this course to acquire the skills you need.

Official Google Partner Video Lesson's also Included In The Course